4 random words:

• China
• Attic
• Ladder
• Sneeze

Thoughts…

• Ladder is like a service for starting entrepreneurs to make their elevator pitches to the larger business community.
• Making the service in Chinese language would allow it to tap into the burgeoning entrepreneurship that is currently happening in China’s growing economy.
• A sneeze is mechanism of the body to clear obstructions that would get in the way of normal breathing operation. In the same way, the service would link startup businesses to the services they need at the most competitive prices to make sure they get their products to market in shortest possible time.
• An attic is a place where you put things that you want to be safe, but you don’t need to access frequently. In the same way, the service could provide a set of tools for idea management, managing patents, trademarks and non-disclosure agreements often used in the lead-up to the launch of a new product or service.