I have just been reading a post off Seth Godin’s blog: Too much free.

As the market for free gets more crowded, we’ll see more and more people promoting their free products, stuff that people used to have pay for. A complete shift from ‘you will pay’ to ‘it is free’ to ‘I will pay for ads to alert you it’s free’ to ultimately, ‘I will pay you to try it’.

So what comes next after the price the market will pay for any given service is driven down to (or past) free? What happens when all the freemium services are undercut by others offering all their premium services for free? Surely a market in which the price of quality online services is zero is not a sustainable one. Or is it?

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How many RSS feeds do you have in your reader?

How many more would you need to add to be on the absolute bleeding-edge of thinking in your field? 50? 100?

How many more people do you need to follow on Twitter?

How long would it take you to read all that content each day?

I can see that the people who strike real success usually do it by a combination of doing their own thing and striking it lucky - not necessarily by following the trends.

I think that there are a lot of people that spend a lot of time staying on the absolute bleeding edge of technology and web business trends, potentially at the cost of creativity and time to commit to developing and improving their own original products.

I think there is value in learning lessons from others and knowing where the market is going - but I think that one of the things that the most successful products have in common is that they all stood up to lead their chosen market in a particular direction at some point.

And you can’t do that until you quit following the established leaders for a second or two.