I have just been reading a post off Seth Godin’s blog: Too much free.

As the market for free gets more crowded, we’ll see more and more people promoting their free products, stuff that people used to have pay for. A complete shift from ‘you will pay’ to ‘it is free’ to ‘I will pay for ads to alert you it’s free’ to ultimately, ‘I will pay you to try it’.

So what comes next after the price the market will pay for any given service is driven down to (or past) free? What happens when all the freemium services are undercut by others offering all their premium services for free? Surely a market in which the price of quality online services is zero is not a sustainable one. Or is it?

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